by The Allyson Group | Mar 12, 2020 | Blog, Content Planning, Content Writing
Use “Evergreen” Content to Anchor Your Small Business WebsiteWhat is Evergreen Content?”Evergreen” is a lofty-sounding phrase for a simple concept. Evergreen content on your business website, like the evergreen trees that retain their leaves year-round, is...
by The Allyson Group | Feb 28, 2020 | Content Writing
Is it time to outsource your content writing? You understand how important it is to have top-notch digital communication in the era when every credible business maintains a website, and maybe a blog and a social media presence. You can write well enough. But as your...
by The Allyson Group | Feb 21, 2020 | Blog
MA MARGARET’S HOUSE IN REEDVILLE, VIRGINIA PAMPERS YOU WITH SOUTHERN HOSPITALITY AT ITS FINEST I have to rave a little bit about Ma Margaret’s House. This pretty bed and breakfast inn in Reedville, Virginia is run by former restaurant entrepreneur Alva Jackson. It is...
by The Allyson Group | Feb 5, 2020 | Blog
Content Marketing and SEO Success Lots of people know more about content marketing than I do. I am likely to quote some of them here. I am a content writer. My work fits into the web of elements that, together, add up to search engine optimization (SEO). It is used in...
by The Allyson Group | Oct 3, 2019 | Blog
My company joined the Social Enterprise Alliance in early 2017. I envisioned SEA as a small, poor, and humble community of people creating companies whose products and services directly address systemic inequities in society. I’m talking about homelessness;...