by The Allyson Group | May 11, 2020 | Blog, Brand Audit, Content Writing
An online search for the word “brand,” by itself, will bring up a seemingly infinite number of different answers. The term means many different things. But in the business context, your “brand” is your company’s public identity. Where people get confused is that your...
by The Allyson Group | May 8, 2020 | Blog
In early 2019, I began actively looking to work with social enterprise business — and relaunched The Allyson Group with this shift in brand focus. This shift came from an inclination toward business solutions that focus on service to people. The idea that...
by The Allyson Group | May 4, 2020 | Blog, News & Events
ORIGINAL CONTENT WRITING FOR WEBSITES AND BLOGS The Allyson Group shifted to a 100% content writing focus in 2020. Our core product is now original content writing for websites and blogs. We also, for the first time, offer content planning as a separate product! We...
by The Allyson Group | Apr 19, 2020 | Blog
I want to make a point about brand integrity and the inherent difficulties of doing business – and why you have to be aggressive about managing your brand online. I will do it by way of this little story: The guy who sold me this Kirby Heritage II vacuum cleaner...
by The Allyson Group | Apr 14, 2020 | Blog
Give Your Brand an Upgrade with Professional Content WritingMany business owners don’t realize how dramatically professional content writing can elevate a brand on websites, blogs, and in social media. They know that looking bad online could exert a drag on their...
