Leadership and Performance Communications Consulting (LPCC) offers personalized communication coaching and training for business executives, managers, staff members, and job seekers.
THE CHALLENGE:
As a company that specializes in communications training, it was absolutely crucial for their website messaging to be as effective as possible. But their old website was lacking in several areas because it was not created by a web or marketing professional. It did not effectively reflect their expertise and experience which spanned over 30 years of coaching business executives to become more effective and confident communicators. The old site also did not convey the capabilities and key differentiators of the company in a compelling way, so they hired the Allyson group as strategic partners to help them address these issues.
THE SOLUTION:
After an in-depth consultation with the client, we worked with them through our signature process to produce compelling content that aligns with their brand’s integrity, ethos, and voice. We worked with our web development team to redesign the website in a way that was structurally sound, visually engaging, and SEO optimized for enhanced visibility. All our work is done through a deeper understanding of the ideal prospect and the complex psychology behind the sales process.
The new website truly reflects the expertise and professionalism of LPCC.
SERVICES
Stakeholder Interviews
Website Design
On-Page SEO
Content Strategy
Content Copywriting
THE OUTCOME:
The new visual direction and messaging of the website helped to strengthen the authority of the new communications consulting practice. As a result of our work, we have been able to transform her website into an effective tool for new client acquisitions to her business with enhanced SEO, compelling messaging, and a more engaging design approach.
I had a website for years that wasn’t converting. Karen and her team helped me learn my search words and overhaul my SEO to attract more clients online. She is a great writer and cares about the results of her clients.
Turner, LPCC