Communications Audit Checklist Please complete the form below to help us assist you. Company Name(Required)Principal Contact Name(Required)Email PhoneYour BrandLet's talk about your organization and how you are positioned in the market.What is your "brand promise?”(Required)What do you think is your brand's primary strength?(Required)Does your visual branding (e.g. colors, typography, tag line, style guide) accurately and effectively reflect the character, values, services, offerings and reputation of your brand?(Required)What’s your current niche in your market? (Who do you primarily advertise to?)(Required)Your CustomerLet's find out how much you know about your ideal customer!In a few words, who is your ideal customer?(Required)Do you have a customer "avatar?” or Ideal Client Profile (ICP)?(Required) Yes No Other Please answer the following questions about your ideal client:(Required)1) What do they want? 2) What keeps them up at night? 3) What problem is going to bite them on the ass if they don't solve it now? 4) Describe your solution 5) What adjacent issues can you help them with?Do you need to communicate with multiple audiences? (e.g., customers, employees and team members, volunteers, funders, shareholders)(Required)Your MarketingHow are you presently marketing? Do you know what's working and what's not? How?Which of the following marketing tactics do you currently use? Indicate where you’re having success (e.g. generating qualified leads)(Required) Networking Website Social Media Advertising Print Google Ads Other on-line advertising TV or other legacy advertising Blogging Guest Blogging Podcasting Podcast Guest-ing Media Relations Speaking Webinars/Events Other Publishing Customer Reviews What is working/not working to bring leads/clients in the door?(Required)How do you measure the success of your marketing?(Required)Your CompetitionWho are your closest competitors?How are you different from your closest competitors?What are they doing that you’re not doing?What do you like about what they're doing?SEOAre you currently ranking on Google? Yes No Is ranking on Google a goal? Yes No Do you currently pull leads from the internet? Yes No Is generating leads from the internet a goal? Yes No What words do/might people use when they are searching Google for your service? (These will be your keywords) [Short Answer]What words do/might people use when they are searching Google for your service? (Please list your keywords below)PhoneThis field is for validation purposes and should be left unchanged.
