by The Allyson Group | May 8, 2020 | Blog
In early 2019, I began actively looking to work with social enterprise business — and relaunched The Allyson Group with this shift in brand focus. This shift came from an inclination toward business solutions that focus on service to people. The idea that...
by The Allyson Group | May 4, 2020 | Blog, News & Events
ORIGINAL CONTENT WRITING FOR WEBSITES AND BLOGS The Allyson Group shifted to a 100% content writing focus in 2020. Our core product is now original content writing for websites and blogs. We also, for the first time, offer content planning as a separate product! We...
by The Allyson Group | Apr 19, 2020 | Blog
I want to make a point about brand integrity and the inherent difficulties of doing business – and why you have to be aggressive about managing your brand online. I will do it by way of this little story: The guy who sold me this Kirby Heritage II vacuum cleaner...
by The Allyson Group | Apr 14, 2020 | Blog
Give Your Brand an Upgrade with Professional Content WritingMany business owners don’t realize how dramatically professional content writing can elevate a brand on websites, blogs, and in social media. They know that looking bad online could exert a drag on their...
by The Allyson Group | Mar 12, 2020 | Blog, Content Planning, Content Writing
Use “Evergreen” Content to Anchor Your Small Business WebsiteWhat is Evergreen Content?”Evergreen” is a lofty-sounding phrase for a simple concept. Evergreen content on your business website, like the evergreen trees that retain their leaves year-round, is...
by The Allyson Group | Feb 21, 2020 | Blog
MA MARGARET’S HOUSE IN REEDVILLE, VIRGINIA PAMPERS YOU WITH SOUTHERN HOSPITALITY AT ITS FINEST I have to rave a little bit about Ma Margaret’s House. This pretty bed and breakfast inn in Reedville, Virginia is run by former restaurant entrepreneur Alva Jackson. It is...