by K. James | Jun 2, 2020 | Blog, Content Planning, Content Writing
It may not feel like an easy process to hire a content writer the first time you do it. At The Allyson Group we are copywriters, content writers, and visual content creators. We produce the kind of information that powers the web – using words and images. Behind those...
by K. James | May 24, 2020 | Blog, Content Planning
Focus Your Content with Strategic Content Planning Clients tell us that content focus is one of their biggest marketing challenges. Small business owners and nonprofit executives struggle to create consistently high-quality, relevant, and useful content for websites,...
by K. James | May 11, 2020 | Blog, Brand Audit, Content Writing
An online search for the word “brand,” by itself, will bring up a seemingly infinite number of different answers. The term means many different things. But in the business context, your “brand” is your company’s public identity. Where people get confused is that your...
by K. James | May 8, 2020 | Blog
In early 2019, I began actively looking to work with social enterprise business — and relaunched The Allyson Group with this shift in brand focus. This shift came from an inclination toward business solutions that focus on service to people. The idea that service to...
by K. James | May 4, 2020 | Blog, News & Events
ORIGINAL CONTENT WRITING FOR WEBSITES AND BLOGS The Allyson Group shifted to a 100% content writing focus in 2020. Our core product is now original content writing for websites and blogs. We also, for the first time, offer content planning as a separate product! We...
by K. James | Apr 19, 2020 | Blog
I want to make a point about brand integrity and the inherent difficulties of doing business – and why you have to be aggressive about managing your brand online. I will do it by way of this little story: The guy who sold me this Kirby Heritage II vacuum cleaner in...
