by K. James | Nov 13, 2021 | Blog, Content Writing
In this article, I’m talking about the ROI of blogging – the return on investment for a small business or social enterprise when they blog consistently. And when the focus of your blog is service to customers, it can become a content library of valuable, searchable...
by K. James | Aug 31, 2021 | Blog, Content Planning, Content Writing
Here’s a birds-eye view of some business writing fundamentals that make your writing not only more organized but 3x more impactful! Just like revenue, communication is the lifeblood of every company. Written communication greatly affects how businesses make decisions,...
by K. James | Aug 17, 2021 | Blog
Let’s talk about how social enterprises are making lasting changes in society — and explore different ways of marketing a social enterprise! When most people think of organizations, they tend to categorize them into 3 groups: For-profit organizations, charities, and...
by K. James | Nov 22, 2020 | Blog
If you are in business, you need a style guide. A style guide – no matter how simple – helps everyone who creates content for your business to stay on message. You need a style guide to set the parameters for how the visual elements of your brand can be used. The...
by K. James | Jul 21, 2020 | Blog, Content Writing
Optimizing the content on your website is one of the most economical tactics to attract leads to your business from the internet. People use the internet for all kinds of activities – more all the time. But, for our purposes as content writers and marketers, people...
by K. James | Jun 6, 2020 | Blog, Website Content
When you open up a book, one of the first things you probably look at is the table of contents. It helps you understand what the book is about and helps you decide if you want to read more. A business website is the same way! Your website may be the first impression...
