by K. James | Oct 24, 2022 | Blog, Content Writing
What does bad business writing cost us, really? In business, we write every single day. Whether we have 100 employees or one, communication is key to our success. Yet, an interesting statistic from The Daily Beast proposes that there’s a hefty $400 billion annual cost...
by K. James | Oct 17, 2022 | Blog, Content Planning, Content Writing, Website Content
Puzzled with how sales and marketing copy differ, and when to use either of the two? I’ll tell you everything you need to know to 5X your brand strategy. Sales and marketing copywriting tend to get talked about interchangeably, but they have notable differences. Make...
by K. James | Aug 31, 2022 | Blog, Content Planning, Content Writing
Do you find it difficult to publish consistently? This seems to be one of the toughest parts of running a small business. If you’re a business owner or chief exec, you not only have to worry about the day-to-day operations of your business but also have to think...
by K. James | Apr 27, 2022 | Blog, Content Planning
Collaborating with competitors can have a big upside, including helping your business reach new audiences! Yes…you read that right. Collaborating with competitors can introduce huge potential to your business, short term and long term. In fact, there is an official...
by K. James | Jan 26, 2022 | Blog
Thinking of ways to improve your business branding? Good — because implementing the principles of good graphic design is your ticket to powerful branding! Graphic design doesn’t have to be scary… Graphic design is the process of creating your visual brand, which is...
by K. James | Nov 24, 2021 | Blog, Website Content
If you think the About (or About Us) page on your business website isn’t important, please reconsider! That page should be much more than an afterthought. It is often the page customers go first — so it creates a potential customer’s first, or second, impression. The...
