by K. James | Jun 2, 2020 | Blog, Content Planning, Content Writing
It may not feel like an easy process to hire a content writer the first time you do it. At The Allyson Group we are copywriters, content writers, and visual content creators. We produce the kind of information that powers the web – using words and images. Behind those...
by K. James | May 11, 2020 | Blog, Brand Audit, Content Writing
An online search for the word “brand,” by itself, will bring up a seemingly infinite number of different answers. The term means many different things. But in the business context, your “brand” is your company’s public identity. Where people get confused is that your...
by K. James | Mar 12, 2020 | Blog, Content Planning, Content Writing
Use “Evergreen” Content to Anchor Your Small Business WebsiteWhat is Evergreen Content?”Evergreen” is a lofty-sounding phrase for a simple concept. Evergreen content on your business website, like the evergreen trees that retain their leaves year-round, is content...
by K. James | Feb 28, 2020 | Content Writing
Is it time to outsource your content writing? You understand how important it is to have top-notch digital communication in the era when every credible business maintains a website, and maybe a blog and a social media presence. You can write well enough. But as your...
