by K. James | Oct 24, 2022 | Blog, Content Writing
What does bad business writing cost us, really? In business, we write every single day. Whether we have 100 employees or one, communication is key to our success. Yet, an interesting statistic from The Daily Beast proposes that there’s a hefty $400 billion annual cost...
by K. James | Oct 17, 2022 | Blog, Content Planning, Content Writing, Website Content
Puzzled with how sales and marketing copy differ, and when to use either of the two? I’ll tell you everything you need to know to 5X your brand strategy. Sales and marketing copywriting tend to get talked about interchangeably, but they have notable differences. Make...
by K. James | Aug 31, 2022 | Blog, Content Planning, Content Writing
Do you find it difficult to publish consistently? This seems to be one of the toughest parts of running a small business. If you’re a business owner or chief exec, you not only have to worry about the day-to-day operations of your business but also have to think...
by K. James | Nov 13, 2021 | Blog, Content Writing
In this article, I’m talking about the ROI of blogging – the return on investment for a small business or social enterprise when they blog consistently. And when the focus of your blog is service to customers, it can become a content library of valuable, searchable...
by K. James | Aug 31, 2021 | Blog, Content Planning, Content Writing
Here’s a birds-eye view of some business writing fundamentals that make your writing not only more organized but 3x more impactful! Just like revenue, communication is the lifeblood of every company. Written communication greatly affects how businesses make decisions,...
by K. James | Jul 21, 2020 | Blog, Content Writing
Optimizing the content on your website is one of the most economical tactics to attract leads to your business from the internet. People use the internet for all kinds of activities – more all the time. But, for our purposes as content writers and marketers, people...
