by The Allyson Group | Mar 29, 2023 | Blog, Content Planning, Content Writing
As someone who worked in editorial and publishing organizations for decades, I’ve always understood that there are copyright considerations involved in almost any kind of non-fiction writing. I have learned to be cautious about quoting, citing, or otherwise...
by The Allyson Group | Feb 15, 2023 | Blog, Content Writing, Website Content
As a small business owner, you may find it difficult to come up with ideas for your business blog on a weekly or monthly basis. However, by understanding your audience and having a clear purpose for your blog, you will find it easier to stay inspired. This, in...
by The Allyson Group | Jan 15, 2023 | Blog, Content Planning, Content Writing
It’s that time of year again! The tundra is unfreezing (if you live in a cold place), the air is getting warmer, each day is longer than the day before, and businesses are starting to implement their (hopefully quarterly) content plans. If you use content as a pillar...
by The Allyson Group | Oct 24, 2022 | Blog, Content Writing
What does bad business writing cost us, really? In business, we write every single day. Whether we have 100 employees or one, communication is key to our success. Yet, an interesting statistic from The Daily Beast proposes that there’s a hefty $400 billion...
by The Allyson Group | Oct 17, 2022 | Blog, Content Planning, Content Writing, Website Content
Puzzled with how sales and marketing copy differ, and when to use either of the two? I’ll tell you everything you need to know to 5X your brand strategy. Sales and marketing copywriting tend to get talked about interchangeably, but they have notable differences. Make...
by The Allyson Group | Aug 31, 2022 | Blog, Content Planning, Content Writing
Do you find it difficult to publish consistently? This seems to be one of the toughest parts of running a small business. If you’re a business owner or chief exec, you not only have to worry about the day-to-day operations of your business but also have to think...
