by K. James | Jun 22, 2024 | Content Planning
By Lucille Stone Good content planning is a core element of success in the digital marketing landscape. We suggest quarterly content planning as a proven tool for content producers. Without a clear vision of where you are going, it’s too easy to get overwhelmed by the...
by K. James | May 18, 2024 | Content Planning
When brands speak out on political issues – or even issues that never used to be all that political – the blowback can be fierce. Does that mean you shouldn’t? In this post we explore some of the risks and rewards of your brand’s public discourse on trending issues,...
by K. James | Aug 13, 2023 | Blog, Content Planning, Content Writing
Helping Diverse Writers Maintain A Unified Brand Voice One of the toughest digital communications challenges for small businesses is maintaining a unified brand voice across multiple platforms. It’s especially challenging when multiple writers are creating the...
by K. James | May 9, 2023 | Blog, Content Planning, Content Writing, Website Content
Content planning doesn’t have to be complicated. Here are some practical tips for preparing content that drives new leads and sales for your business. Attracting new customers to your business is a vital, ongoing activity. But the first step in “attracting” is...
by K. James | Apr 11, 2023 | Blog, Content Planning, Content Writing
Curious about the new artificial intelligence-based app, Chat-GPT, and the future of your job? By the end of this article, we hope you’ll be reassured that human writers are still needed, and be encouraged to learn how AI can actually help your content. By this point,...
by K. James | Mar 29, 2023 | Blog, Content Planning, Content Writing
As someone who worked in editorial and publishing organizations for decades, I’ve always understood that there are copyright considerations involved in almost any kind of non-fiction writing. I have learned to be cautious about quoting, citing, or otherwise...
