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The True Value of a Brand Audit

The True Value of a Brand Audit

By Lucille Stone A brand audit, also known as a brand analysis, provides insights into its current position in the market and the health of its relationships with many different audiences. Audits help companies of all sizes enhance their competitive advantage with...
What is a Brand?

What is a Brand?

An online search for the word “brand,” by itself, will bring up a seemingly infinite number of different answers. The term means many different things. But in the business context, your “brand” is your company’s public identity. Where people get confused is that your...