New Content Writing Focus in 2020 – the Year of COVID
ORIGINAL CONTENT WRITING FOR WEBSITES AND BLOGS The Allyson Group shifted to a 100% content writing focus in 2020. Our core product is now original content writing for websites and blogs. We also, for the first time, offer content planning as a separate product! We...
What The Kirby Company’s Brand Can Teach You About Your Own
I want to make a point about brand integrity and the inherent difficulties of doing business - and why you have to be aggressive about managing your brand online. I will do it by way of this little story: The guy who sold me this Kirby Heritage II vacuum cleaner in...
Copywriting: Taking Command of Your Brand Online
Give Your Brand an Upgrade with Professional Content WritingMany business owners don’t realize how dramatically professional content writing can elevate a brand on websites, blogs, and in social media. They know that looking bad online could exert a drag on their...
Why You Need Evergreen Content on Your Website
Use “Evergreen” Content to Anchor Your Small Business WebsiteWhat is Evergreen Content?"Evergreen" is a lofty-sounding phrase for a simple concept. Evergreen content on your business website, like the evergreen trees that retain their leaves year-round, is content...
Ready to Outsource Your Content Writing? Here’s How.
Ready to outsource your content writing? Here’s what you need to know!
Ma Margaret’s House: Room At The Inn!
MA MARGARET’S HOUSE IN REEDVILLE, VIRGINIA PAMPERS YOU WITH SOUTHERN HOSPITALITY AT ITS FINEST I have to rave a little bit about Ma Margaret’s House. This pretty bed and breakfast inn in Reedville, Virginia is run by former restaurant entrepreneur Alva Jackson. It is...
What is Content Marketing?
Content Marketing and SEO Success Lots of people know more about content marketing than I do. I am likely to quote some of them here. I am a content writer. My work fits into the web of elements that, together, add up to search engine optimization (SEO). It is used in...
Embracing the “Virtue Economy” at the Social Enterprise Summit 2019
My company joined the Social Enterprise Alliance in early 2017. I envisioned SEA as a small, poor, and humble community of people creating companies whose products and services directly address systemic inequities in society. I’m talking about homelessness;...