Employee Communications: Are Print Materials Still Valuable?
Is creating print materials for your team members still a good thing, despite the modern ways businesses now routinely manage internal communications? Print materials were the standard in employee communications for a very long time. Manuals. Pamphlets. Benefits...
Writing For Print: Remember That?
Many of you who will read this may not remember what writing for print was like. Today, people spend hours in front of screens, which is far from what life was like in the golden age of print. The sounds and smells of newspapers and the smooth touch of glossy magazine...
The True Value of a Brand Audit
By Lucille Stone A brand audit, also known as a brand analysis, provides insights into its current position in the market and the health of its relationships with many different audiences. Audits help companies of all sizes enhance their competitive advantage with...
Content Calendars: A Step-by-Step Guide to Quarterly Content Planning
Knowledge of content planning basics will boost your marketing efforts, making them more focused and aligned with your business goals. Learn to craft, execute, and manage effective quarterly content planning.
The Risks and Rewards of Your Brand’s Public Discourse on Political and Trending Issues
When brands speak out on political issues – or even issues that never used to be all that political – the blowback can be fierce. Does that mean you shouldn’t? In this post we explore some of the risks and rewards of your brand’s public discourse on trending issues, and consider the value of both authenticity and strategic messaging for reputation and risk management.
A Guide For Better Internal Communications: 10 Tips To Keep Internal Stakeholders In Sync
Internal communications starts with transparency abou the organization’s goals and OKRs to establish every team member’s role in reaching them.
How Diverse Teams Project a Unified Brand Voice
Helping Diverse Writers Maintain A Unified Brand Voice One of the toughest digital communications challenges for small businesses is maintaining a unified brand voice across multiple platforms. It's especially challenging when multiple writers are creating the...
Ask A Librarian: The Original Search Engines
Librarians: “the original search engines.” We rely on these brilliant professionals for help with research, fact checking, and even idea generation. Can’t find some arcane bit of knowledge? Ask a librarian!
Content Planning 101: How Small Businesses Can Upgrade Branding To Drive More Leads
Content planning doesn’t have to be complicated. Read this guide for practical steps on preparing better content that drives new leads and sales for your business.
Why Chat-GPT Is Not A Threat To Writers And Creatives (+ How To Use It As A Tool)
Curious about the new artificial intelligence-based app, Chat-GPT, and the future of your job? By the end of this article, you’ll be reassured that human writers are still needed, and you’ll learn how AI can actually help your content.