Guerrilla Marketing Then and Now: How the Digital Age Has Changed the Game

Guerrilla Marketing Then and Now: How the Digital Age Has Changed the Game

When Jay Conrad Levinson introduced the concept of guerrilla marketing in 1984, he envisioned a bold, unconventional approach that allowed small businesses to compete with larger competitors without massive advertising budgets. By 1987, the term had fully taken root, becoming a guiding principle for scrappy entrepreneurs looking to make a big impact with minimal resources.

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