AI’s Role in Marketing, Sales, and Content: One AI Expert’s Take on Things
Learn key AI insights you’ll need to avoid mistakes and use it successfully to grow your business. We invited AI and marketing expert James Mason to go in-depth. Jeremy Diouf At this point, we’re seeing the extent to which Artificial intelligence (AI) is reshaping...
Using Your Network to Promote Your Organization and Brand
Using your network to promote your organization and brand is a powerful strategy. Learn how to leverage connections to promote brand reach and influence.
The World Is Held Together with Language
Explore how language shapes business success in a digital-first world. From transactional to transformational communication, discover the power of authentic messaging, the rise of AI-generated content, and the importance of staying true to your brand voice.
Guerrilla Marketing Then and Now: How the Digital Age Has Changed the Game
When Jay Conrad Levinson introduced the concept of guerrilla marketing in 1984, he envisioned a bold, unconventional approach that allowed small businesses to compete with larger competitors without massive advertising budgets. By 1987, the term had fully taken root, becoming a guiding principle for scrappy entrepreneurs looking to make a big impact with minimal resources.
How To Find Useful AI Training: A Guide To Unlocking Your Potential In Artificial Intelligence
Learn the different ways of finding useful AI training for yourself and your organization. Leveraging AI’s full potential opens endless business possibilities! AI is a highly useful tool that is here to stay. It is essential to develop a deep understanding of how it...
4 Benefits Of Content Marketing For Mission-Focused Companies
Mission-focused companies and social enterprises can gain a lot of traction with content marketing. These are the 4 benefits we think you can count on when you make great content a pillar of your digital marketing strategy. 82% of marketers invest in content marketing...
Continuous Content Creation: Tapping Into Your Endless Stores Of Creativity
EXCITED ABOUT YOUR BUSINESS? TELL ME WHY! As Dale Carnegie famously pointed out in How to Win Friends and Influence People, we all love to talk about ourselves. Talking about our passions and achievements can be incredibly energizing. For business owners, this...
AI in Content Marketing: The Human Factor
Ok, ok! Another blog about AI. But in the content business, AI is the biggest thing on everybody’s mind, and I think it will be for a while.
Artificial Intelligence (AI) is revolutionizing the way businesses approach content marketing. We can no longer debate that. In our field, tools powered by AI are helping writers generate ideas, draft copy, analyze performance metrics, and accomplish much more, faster, and with greater efficiency. All that is true.
The Business Of Marketing: From Street Markets To Social Media
Marketing is one of the strongest forces in commerce. It evolved over the centuries from trading and barter systems, to “mass marketing” techniques that in our lifetime influence millions through television. And now, we’ve seen the internet give sellers access to a...
Employee Communications: Are Print Materials Still Valuable?
Is creating print materials for your team members still a good thing, despite the modern ways businesses now routinely manage internal communications? Print materials were the standard in employee communications for a very long time. Manuals. Pamphlets. Benefits...