How to Identify Your Target Audience & Tailor Content That Actually Connects

How to Identify Your Target Audience & Tailor Content That Actually Connects

by K. James | May 3, 2025 | Blog, Content Planning, Culture

Struggling to reach the right people with your content? Learn how to identify your target audience and tailor content that resonates—backed by actionable examples. We live in a world where content is king. People know this, so as a result, content is everywhere. But...
Unplugged on Purpose: Why Gen Z is Saying “Bye Social Media!”

Unplugged on Purpose: Why Gen Z is Saying “Bye Social Media!”

by K. James | Apr 28, 2025 | Blog, Content Planning, Culture

Is ditching social media the new norm? Here’s a glimpse into the trend from the perspective of a Gen Zer. Gen Z. A self-aware generation with entrepreneurial fervor and a deep-rooted connection to technology. We’re a lively bunch, eager to forge our own paths and set...
AI and Assistive Technology: How Innovations Are Transforming Communication for Diverse Needs

AI and Assistive Technology: How Innovations Are Transforming Communication for Diverse Needs

by K. James | Apr 16, 2025 | Brand Audit, Content Planning

Discover how AI and assistive technology are upgrading communication for diverse workplace needs. Learn about adaptive learning tools that help employees of all abilities thrive. ​In our interconnected world, communication is the foundation of human interaction,...
AI’s Role in Marketing, Sales, and Content: One AI Expert’s Take on Things

AI’s Role in Marketing, Sales, and Content: One AI Expert’s Take on Things

by K. James | Apr 2, 2025 | AI, Blog, Content Planning

Learn key AI insights you’ll need to avoid mistakes and use it successfully to grow your business. We invited AI and marketing expert James Mason to go in-depth.  Jeremy Diouf At this point, we’re seeing the extent to which Artificial intelligence (AI) is reshaping...
Using Your Network to Promote Your Organization and Brand

Using Your Network to Promote Your Organization and Brand

by K. James | Mar 26, 2025 | Blog, Brand Audit, Content Planning

Contrary to popular opinion, networking goes far beyond exchanging cards at fancy business conferences—and your network is more than the people you meet at those events. It includes everyone you know, from past and present employers, employees, clients, and colleagues...
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  • Demographic Deep Dive: Understanding Social Media Use Across Age Groups
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  • How to Identify Your Target Audience & Tailor Content That Actually Connects
  • Unplugged on Purpose: Why Gen Z is Saying “Bye Social Media!”

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