ORIGINAL CONTENT WRITING FOR WEBSITES AND BLOGS
The Allyson Group shifted to a 100% content writing focus in 2020. Our core product is now original content writing for websites and blogs. We also, for the first time, offer content planning as a separate product!
We serve the people inside social enterprises and mission-driven businesses who are responsible for their organization’s digital platforms. These organizations may utilize content marketing as a core business strategy. Content marketing success requires a steady flow of written and visual content, optimized for the web (SEO). We are the content people in the content marketing matrix.
Here’s what’s changing.
GOING AWAY, SADLY: BOOK EDITING
The authors and books part of our business is going away. We no longer work with authors. 🙁 Sad, but true. No more ghostwriting. (Except blogs and long-form articles!) And there is no more book editing or self-publishing in our portfolio.
Publicity and public relations are going away, too. We no longer offer media relations and related services.
However, there is good news. We have literary friends! We have excellent, longstanding relationships with editors, book coaches, small book publishers, and literary agents. And our friends in media relations are experts in guest booking, book launches, and media tours. Please call if you need a referral.
GOING FORWARD, JOYFULLY: ORIGINAL CONTENT WRITING
Content Writing
We write content for websites, blogs, and the kind of long-form articles that establish thought leadership. With a cadre of professional content writers, we provide business owners, social enterprise businesses, and nonprofits as much original, SEO-optimized content as they need, as often as they need it.
Content Planning
Content planning ties an organization’s public communications to its business strategy. It connects content marketing to the organization’s overall strategic business goals and allows for useful integration with other components of marketing. A plan allows for more useful collaboration, and makes it possible for many writers to produce high-quality, branded content.
Brand Audits
Brand audits offer a useful baseline for content planning. They offer a snapshot of an organization’s entire digital presence at a single point in time. An audit reveals data that helps them make sure they are presenting the key information that customers need.
Competitor Reviews
Competitive intelligence is one of the linchpins of marketing. Unless you are first to market with a product or service, it is important to understand the landscape of the industry you’re entering into. Today, the internet makes such research quick and easy — and a lot of it is free. As consumers, we give away more data than we even realize. As businesses, we can utilize that data to serve our customers better. A competitive review shows what others in your business sector are saying about their products. Then you can differentiate yourself, and carve out a unique niche.
Need these services right now?!!! Call today and let’s talk through your project.
